Hong Leong Bank recently launched its new banking service called Hong Leong Connect with a target to attract more customers and expand its online banking base. The Bank is looking forward to add as many as 130,000 to 480,000 customers by the end of the financial year i.e. June 2012.
The online banking head of Hong Leong Bank, Ken Yong, revealed that the bank has 350,000 online banking customers, however only 40 percent of the customers logged in to Hong Leong personal monthly while around 20 percent were occasionally logged in.
Considering the fast moving online banking trend, Hong Leong Bank has upgraded its information technology platform. The bank has also launched mobile banking applications which work on various Smartphone operating systems. Hong Leong Bank is amongst the top three online banking service providers in Malaysia.